Helen Moore
Our Helen Moore edit is all about faux fur done properly. Made in the brand's own factory in Devon, every piece is 100% faux fur and PETA Approved, so you get all the softness and warmth with none of the guilt. Think pillbox hats, triangle scarves, Diana collars and slouchy faux fur bags.
These are the finishing touches that make a winter outfit, whether you are layering over one of our coats and jackets or dressing up for the festive season. We buy in small batches and never restock, so once a piece has gone, it's gone. Pop into our Pontcanna Street shop in Cardiff to see them in person.
Helen Moore Faux Fur at Kiti
There are faux fur accessories, and then there is Helen Moore. The British brand makes its pieces in its own factory in Devon, using 100% faux fur that is PETA Approved and tested to confirm it contains no animal fibres. The result is a collection of hats, scarves, collars and bags that feel genuinely soft and look the part.
We love Helen Moore because the pieces work so hard. A faux fur collar or hat can completely change a plain coat, and a slouch bag adds texture to the simplest jeans and jumper outfit. They are easy to wear, easy to gift and one of the first things customers pick up when the weather turns.
Faux Fur Hats and Headbands
The Helen Moore pillbox hat is a winter classic. It sits neatly on the crown of the head, frames the face beautifully and has a slightly vintage, après-ski feel without being costume. If you prefer something you can wear with your hair down, the Huff headband gives the same warmth and texture in a lighter form. Both sit within our hats edit and pair brilliantly with a long wool coat.
Faux Fur Scarves and Collars
A faux fur scarf is the simplest way to add warmth and polish in one go. The Helen Moore triangle scarf wraps easily around the neck and stays put, while the Diana collar is a neater, more structured option that sits beautifully over the collar of a coat or blazer. Look out for animal print versions as well as rich, wearable solid colours. Browse more in our scarves and hats, scarves and gloves collections.
Faux Fur Bags
The Helen Moore slouch bag is soft, roomy and a lovely contrast to sharp tailoring or denim. For evenings, the clutch bag with wrist strap is just big enough for the essentials and adds a touch of glamour to a party outfit. Both live in our bags edit alongside more everyday styles.
How to Style Helen Moore
- Over a coat: add a Diana collar to a camel or black wool coat for an instant update.
- With knitwear: pair a pillbox hat with a chunky jumper from our knitwear edit and your favourite jeans.
- For parties: carry a faux fur clutch with a slip dress or sequins from our Christmas party edit.
- For gifting: a triangle scarf or headband is one of the easiest presents to get right.
Caring for Faux Fur
Treat faux fur gently. Give it a light shake after wearing to keep the pile full, store it somewhere dry with room to breathe and avoid squashing it in a drawer. Always check the care label on each piece before cleaning. If you have any questions, ask us in the shop and we will happily help.
Buying Helen Moore in the UK
Kiti is an independent UK stockist of Helen Moore. Our edit changes each autumn and winter, and as with everything we stock, it is bought in small batches and never restocked. You can shop online or visit us on Pontcanna Street, Cardiff, to try pieces on. For more cold weather finishing touches, explore the rest of our accessories.
Frequently Asked Questions
Is Helen Moore real fur?
No. Helen Moore makes 100% faux fur accessories. The brand's faux fur is PETA Approved and tested to confirm it contains no animal fibres.
Where is Helen Moore faux fur made?
Helen Moore makes its faux fur pieces in its own factory in Devon, England.
Where can I buy Helen Moore faux fur in the UK?
You can buy Helen Moore online at Kiti or in our independent boutique on Pontcanna Street in Cardiff. We stock hats, headbands, scarves, collars and bags.
How do you wear a faux fur pillbox hat?
Sit the pillbox hat towards the back of the crown so it frames your face, and wear it with a long wool coat or chunky knit. It works with hair up or down.
How do you look after faux fur accessories?
Shake faux fur gently after wearing, store it somewhere dry where it is not squashed and always follow the care label before cleaning.




















































