Paige
PAIGE is one of Los Angeles's most celebrated denim labels, founded in 2004 by Paige Adams-Geller, a former top fit model who understood the mechanics of fit and comfort better than almost anyone in the industry. That knowledge became the foundation of the brand: jeans developed from the inside out, with fit as the non-negotiable starting point and everything else built around it. At Kiti we stock PAIGE alongside AGOLDE and Citizens of Humanity as part of our premium denim edit, giving our customers access to the best of what Los Angeles denim looks and feels like.
If you have been looking for jeans that fit well, feel exceptional, and hold their shape season after season, PAIGE is exactly that.
About PAIGE
PAIGE was founded in Los Angeles in 2004 by Paige Adams-Geller, who began her career as a fit model and spent years working with the industry's top denim brands before deciding she could do it better herself. As the only female founder in the premium denim industry, Adams-Geller brought a perspective that had been missing: one that understood not just how denim was made, but how it was actually worn. The brand launched in February 2005 and became an immediate success, stocked from day one by Intermix, Bergdorf Goodman, and Harvey Nichols.
The PAIGE approach to denim is meticulous. Every style goes through hundreds of production steps and is wear-tested repeatedly before reaching the customer. The brand works exclusively with the best wash houses in Los Angeles, and seeks out the highest quality fabrics that merge fashion and technology in equal measure. The result is denim that feels exceptional to wear and maintains its shape and finish through season after season of real use.
From its origins as a women's denim brand, PAIGE has grown into a full lifestyle collection spanning blouses, dresses, knitwear, leather pieces, and outerwear alongside its core denim. The jeans remain the heart of the brand, and the styles available span high-rise, wide-leg, straight, relaxed, and cropped silhouettes designed for the way modern women actually dress.
PAIGE Jeans in the UK
PAIGE launched in the UK in 2012 and has since built a strong following here, stocked at Selfridges, Harrods, and Liberty alongside a carefully chosen network of independent boutiques. Kiti is proud to be part of that network, offering a curated selection of PAIGE jeans and denim as part of the wider premium denim edit that also includes AGOLDE and Citizens of Humanity.
Frequently Asked Questions
What is PAIGE?
PAIGE is a Los Angeles premium denim and lifestyle brand founded in 2004 by Paige Adams-Geller, the only female founder in the denim industry. The brand is known for its exceptional fit, meticulous construction, and the quality of its denim fabrics, all produced with wash houses in Los Angeles. PAIGE is stocked at Kiti in Cardiff as part of the premium denim edit.
Where can I buy PAIGE jeans in the UK?
PAIGE is stocked at Kiti in Cardiff, where you can shop online at kiticymru.com or visit us in store on Pontcanna Street. We are an official UK stockist of the brand, stocking PAIGE alongside AGOLDE and Citizens of Humanity as part of our premium denim edit.
How does PAIGE sizing work?
PAIGE uses US sizing. As a general guide, PAIGE jeans tend to run true to size with a comfortable, flattering fit. Waist and hip measurements on each product page are the most reliable guide, as fit varies across silhouettes. If you are unsure about a specific style please get in touch and we will advise you.
What jeans silhouettes does PAIGE offer?
PAIGE produces jeans across a wide range of silhouettes including high-rise straight leg, wide leg, relaxed fit, and cropped styles. The brand is particularly known for the quality of its wash finishes and the flattering precision of its cuts across different body types. The Kiti edit focuses on the styles most relevant to our customers.
Who is PAIGE Adams-Geller?
Paige Adams-Geller is the founder and creative director of PAIGE. She began her career as one of the industry's top fit models, working with leading denim brands before founding PAIGE in 2004. She is the only female founder in the premium denim industry, and remains actively involved in designing every collection.
Is PAIGE similar to AGOLDE and Citizens of Humanity?
All three are Los Angeles premium denim brands with a strong focus on fit, wash quality, and fabric. PAIGE tends toward a slightly more refined, elevated aesthetic, while AGOLDE is more directional and vintage-influenced, and Citizens of Humanity offers cleaner, more classic silhouettes. All three are stocked at Kiti as part of the denim edit.
