Fragrance

Niche Perfume at Kiti

Niche perfume simply means fragrance from smaller, independent perfume houses rather than the big designer names. That usually means more distinctive scents, more creative freedom and a fragrance you are less likely to smell on everyone else. It fits naturally with the way we buy for Kiti: independent labels, small batches and pieces you will not find everywhere.

We keep the edit tight, with two brands that each do something different. Ampersand Fragrances for eau de parfum with a strong sense of place, and Ascent for a modern, refillable take on the perfume bottle.

Ampersand Fragrances

Ampersand Fragrances makes eau de parfum, and its scents are named to evoke a place or a mood. In our edit you will find California, Portofino, Santorini, Iconic and Unique. They are easy to wear every day and make a lovely gift, especially for someone who likes a fragrance that feels a little more personal.

Ascent Refillable Parfum

Ascent is a Dutch fragrance brand that rethinks the perfume bottle. Each fragrance comes in a reusable aluminium case, in black or silver, that holds a slim glass refill with its own spray. Twist the case to reveal the spray, and when the refill runs out, simply replace it and keep the case.

The Ascent fragrances are named by colour rather than by notes, including Teal, Purple, Red, Green, Blue and Orange, and the brand designs them to be worn by anyone. We stock both the starter version with a case and the refill on its own, so once you have found your favourite, you can keep going without buying a new bottle each time.

What Is a Refillable Perfume?

A refillable perfume separates the bottle or case from the fragrance inside. You keep the outer case and replace only the fragrance when it runs out. It means less packaging over time, and a compact case like Ascent's slips easily into a handbag, making it practical for topping up during the day.

Eau de Parfum vs Parfum

The difference comes down to concentration, meaning how much perfume oil is in the formula. Eau de parfum typically sits somewhere around 15 to 20 percent, which gives good staying power for everyday wear. Parfum, sometimes called extrait, typically has a higher concentration, so a little goes a long way and the scent tends to sit closer to the skin for longer. Eau de toilette and eau de cologne are lighter again.

How to Make Perfume Last Longer

• Apply fragrance to moisturised skin, as dry skin lets scent fade faster.
• Spray onto pulse points such as the wrists, neck and inner elbows, where skin is warmer.
• Do not rub your wrists together after spraying. Let the fragrance settle on its own.
• Store perfume somewhere cool and dark, away from sunlight and steamy bathrooms.

Fragrance as a Gift

Perfume is one of our most popular gifts, and both of our brands make it easy. A starter case from Ascent is a striking present that keeps on giving through refills, while an Ampersand Fragrances eau de parfum feels special to unwrap. Add a piece from our jewellery or accessories edits for a gift that looks considered. As always, our stock arrives in small batches and is never restocked.

Frequently Asked Questions

What is the difference between eau de parfum and parfum?

The difference is concentration. Eau de parfum typically contains around 15 to 20 percent perfume oil, while parfum, sometimes called extrait, typically has a higher concentration, so it tends to last longer and sit closer to the skin.

How long does eau de parfum last?

Eau de parfum usually lasts several hours on the skin, though it depends on the scent, your skin type and the weather. Applying it to moisturised skin and pulse points helps it last longer.

What is a refillable perfume?

A refillable perfume lets you keep the bottle or case and replace only the fragrance inside when it runs out. Ascent uses a reusable aluminium case with a slim glass refill that you can swap out.

How do I make perfume last longer?

Apply perfume to moisturised skin and spray onto pulse points such as the wrists and neck. Do not rub your wrists together, and store your perfume somewhere cool and dark.

Does perfume go off?

Perfume can change over time, especially if it is exposed to heat, light or air. Stored somewhere cool and dark with the lid on, most fragrances keep well for several years.

Which fragrance brands does Kiti stock?

Our fragrance edit includes Ampersand Fragrances eau de parfum and refillable parfum from Ascent. You can try them in our shop on Pontcanna Street in Cardiff.