Ivy Ellis
Ivy Ellis started life in 2020 as a few sketches on a kitchen table and has grown into one of the UK's most loved small accessories labels. The brand takes its cues from vintage American sportswear and varsity style, and it believes in small production runs and pieces made to last.
At Kiti, our Ivy Ellis edit centres on the Cousteau beanie, a simple, well-made knit in five colours chosen to sit alongside our autumn palette. It is the easiest way to finish a cold-weather outfit, and you can find more in our hats collection.
Ivy Ellis at Kiti
Some of our favourite brands are the small ones with a clear point of view, and Ivy Ellis is a good example. The label began during lockdown in 2020, when its founder started sketching sock designs inspired by vintage sportswear, Ivy League style and the bold colours of classic American sports teams. It has since built a loyal following for quality, character and a refreshingly unfussy approach.
Ivy Ellis is best known for its socks, which are made in small batches in a family-run factory in the Scottish Highlands. That commitment to small runs and lasting quality is a big part of why the brand appealed to us. It also supports the mental health charity CALM, the Campaign Against Living Miserably, a cause close to the founder's heart.
The Ivy Ellis Cousteau beanie
For Autumn/Winter 2026, our Ivy Ellis edit is built around the Cousteau beanie. It is a classic knitted beanie with a clean, simple shape, and it comes in five colours: wine, red, grey, blue and beige. The wine and red bring warmth to a neutral wardrobe, the grey and beige are the everyday options, and the blue is a good lift against camel, cream and olive.
It is the kind of accessory that earns its place quickly. It is warm enough for a proper cold morning, easy to throw in a bag, and it finishes an outfit without trying too hard. As with everything we buy, numbers are small and we do not restock, so if a colour goes, it is gone for the season.
How to wear the Cousteau beanie
The beanie works best with relaxed, outdoorsy pieces. Wear it with a wax jacket from Barbour, straight-leg denim and a pair of sheepskin boots from EMU Australia for an easy weekend look. For something a little smarter, the wine or red beanie sits beautifully against the burgundy raglan coat from Emin and Paul, or a camel coat from our coats and jackets edit.
Match the colour to your knitwear for a tonal look, or pick a contrast for a bit more character. A scarf from our scarves collection completes the set on the coldest days.
Ivy Ellis as a gift
The Cousteau beanie makes a thoughtful present, particularly for someone who is hard to buy for. It is a genuine small-brand find rather than a high-street hat, and the choice of colours makes it easy to pick one that suits. Browse more ideas in our gifts from £20 to £50.
Ivy Ellis FAQs
Is Ivy Ellis a UK brand?
Yes. Ivy Ellis is a UK brand founded in 2020. It is inspired by vintage American sportswear and Ivy League style, and it focuses on small production runs and pieces made to last.
Where are Ivy Ellis socks made?
Ivy Ellis socks are made in small batches in a family-run factory in the Scottish Highlands.
Does Kiti stock Ivy Ellis socks?
Our current Ivy Ellis edit is focused on the Cousteau beanie. Our selection changes through the year, so it is worth checking back or asking our team what we have in.
What colours does the Ivy Ellis Cousteau beanie come in?
At Kiti, the Ivy Ellis Cousteau beanie is available in wine, red, grey, blue and beige. We buy in small numbers and do not restock, so colours may sell out through the season.
Where can I buy Ivy Ellis in the UK?
Kiti stocks Ivy Ellis online and in our boutique in Pontcanna, Cardiff.
What charity does Ivy Ellis support?
Ivy Ellis supports CALM, the Campaign Against Living Miserably, a UK charity focused on suicide prevention and mental health.
