Sofie Schnoor

Sofie Schnoor in the UK, at Kiti

Sofie Schnoor is a big name in Denmark and still something of an insider's find in the UK, which is a large part of why we stock it. At Kiti we buy Sofie Schnoor the way we buy everything: in small batches, chosen piece by piece for how it looks, feels and wears in real life. We never restock, so once a size or style has gone, it's gone. If you've spotted something you like, the simplest thing is to call into our Pontcanna Street shop in Cardiff and try it on, or get in touch through our contact page and we'll help with fit.

About Sofie Schnoor: Danish design with attitude

The brand was founded in 2001 by Sofie Schnoor, who still leads it as designer and creative director, and it is based just north of Copenhagen. The house describes its look as feminine elements meeting raw Scandinavian design, and the idea that contrast creates attitude runs through every collection. In practice that means clean, easy shapes with a twist: a sporty detail on something polished, a playful cut on a wardrobe basic, a little edge where you might expect something sweet.

That balance is what makes Sofie Schnoor so useful day to day. Pieces are made to be worn hard and often, rather than saved for best, and they sit comfortably alongside the other Danish and Scandinavian labels we stock, such as MOS MOSH and MSCH Copenhagen.

Sofie Schnoor barrel jeans

Barrel jeans have become one of the defining denim shapes of the last few seasons, and the Sofie Schnoor TomarSW is our favourite take on them. It has a mid waist, a classic five pocket build and a leg that curves out gently through the thigh and knee before drawing back in towards the ankle. The denim is 100% cotton, so it feels substantial and softens beautifully with wear, and a small embroidered logo on the back pocket is the only branding.

What makes a barrel leg different?

A barrel leg sits somewhere between a wide leg and a tapered jean. The volume through the middle of the leg gives that rounded, slightly sculptural outline, while the narrower hem keeps the shape tidy and stops it swamping you. It's a relaxed fit that still looks considered, which is why it works as well with a crisp shirt as it does with a slouchy jumper.

Fit and sizing

The TomarSW is cut to a regular length. For reference, the model in the product photos is 177cm tall and wears a size S. If you're between sizes or unsure how the barrel shape will sit on you, we're very happy to advise in store or by message and can tell you honestly how it compares with other denim we stock.

How to style barrel jeans

Barrel jeans look best when you let the leg do the talking and keep the rest of the outfit balanced. A few ways we wear ours:

• With a fitted or cropped top from our tops edit, so the waist is visible and the curve of the leg reads clearly.
• With a crisp shirt half tucked, borrowed from our shirts and blouses, for an easy office look.
• With a chunky jumper from our knitwear and a tailored coat from coats and jackets once the weather turns.
• With ankle boots or a slim trainer, since a lower profile shoe shows off the tapered hem.
• With a leather belt and a structured shoulder bag from our bags for a more polished finish.

Lighter, off white denim is a brilliant alternative to classic blue through spring and autumn, while darker washes such as black or brown dress up more easily for evenings. Whichever you choose, the shape does most of the work.

Caring for your Sofie Schnoor jeans

The care label recommends a 30 degree gentle wash. We'd add a few habits that help any cotton denim last: wash inside out, wash less often than you think you need to, skip the tumble dryer and dry flat or on a hanger. Darker washes will hold their colour for longer this way, and lighter denim stays fresh rather than greying.

More denim at Kiti

If you love the barrel shape and want to compare, our jeans collection brings together premium denim from labels including AGOLDE, Citizens of Humanity and PAIGE, alongside Sofie Schnoor. You'll find more relaxed shapes across our trousers too.

Frequently Asked Questions

Where can I buy Sofie Schnoor in the UK?

You can shop Sofie Schnoor at Kiti, an independent womenswear boutique on Pontcanna Street in Cardiff. Our edit is available online and in store, and we buy in small batches that are never restocked.

Is Sofie Schnoor a Danish brand?

Yes. Sofie Schnoor is a Danish fashion brand founded in 2001 by designer and creative director Sofie Schnoor. It is based just north of Copenhagen and is known for mixing feminine details with a raw Scandinavian edge.

How do Sofie Schnoor barrel jeans fit?

The Sofie Schnoor TomarSW jeans have a mid waist and a barrel fit that curves out through the thigh and knee before narrowing at the ankle. They are cut to a regular length, and the model in the product photos is 177cm tall and wears a size S. We are happy to advise on fit in store or by message.

What are barrel jeans?

Barrel jeans have a rounded leg that is fuller through the thigh and knee and tapers back in towards the ankle, creating a curved, slightly sculptural outline. They are relaxed but still look considered.

How do you style barrel jeans?

Balance the volume of the leg with a fitted or tucked top, a cropped jumper or a crisp half tucked shirt. Ankle boots, slim trainers and a belt all help to show off the shape of the leg and the tapered hem.

How should I wash Sofie Schnoor jeans?

Follow the care label, which recommends a 30 degree gentle wash. Washing inside out, washing less often and air drying rather than tumble drying will help the cotton denim keep its colour and shape.