Lollys Laundry
Lollys Laundry is the Copenhagen label that has been bringing colour, personality, and casual confidence to wardrobes since 2007. Founded by designer Kamilla Byriel Terkelsen, the brand stands for something simple and genuinely appealing: clothes made to be worn and loved, mixing vibrant prints with feminine silhouettes, edgy elements with easy wearability. At Kiti we stock a curated edit of Lollys Laundry because it offers exactly what our customers come to us for — distinctive pieces that feel individual without being difficult to wear.
Whether you are drawn to the bohemian dresses, the quilted patchwork jackets, the printed shirts, or the knitwear, Lollys Laundry consistently delivers pieces that feel like your own rather than anyone else's.
About Lollys Laundry
Lollys Laundry was founded in Copenhagen in 2007 by Kamilla Byriel Terkelsen, who has led the brand as founder, designer, and creative director ever since. The name comes from the brand's character — Lolly — an abstract figure who reflects the multi-faceted, mix-and-match customer the brand designs for: someone who combines patterns and colours with confidence and a defined personal sense of style. The brand's philosophy has remained consistent since its founding: fashion should be fun, otherwise it is no use.
From its starting point as a small Danish label, Lollys Laundry has grown into one of the leading brands on the Danish fashion scene, winning the Børsen Gazelle Award for nurturing creativity in Denmark on multiple occasions. The collections are known for their vibrant prints, feminine cuts, and the unexpected detail that makes a Lollys Laundry piece feel different from what you find everywhere else. Leather leggings alongside soft mohair knits, flowing bohemian dresses next to quilted patchwork jackets — the range embraces contrast as a way of celebrating the different dimensions of how women actually dress.
On the production side, the brand works closely with trusted suppliers who meet strict standards for people and the planet. Natural fibres including cotton, wool, mohair, and leather are central to the range, alongside more recently introduced ECOVERO viscose — a pulp-derived fabric with a low emissions and water impact manufacturing process. The brand produces only to placed orders, donating any excess production to aid organisations rather than discounting or destroying stock.
Lollys Laundry at Kiti
We stock Lollys Laundry because its energy fits the Kiti edit perfectly — independent, colourful, and made for real wardrobes rather than lookbooks. The brand has a wide range at Kiti, spanning dresses, shirts, jackets, knitwear, and more, which means there is always something to discover. For guidance on sizing, styling, or to see what is currently available, please get in touch or visit us on Pontcanna Street in Cardiff.
Frequently Asked Questions
What is Lollys Laundry?
Lollys Laundry is a Danish womenswear brand founded in Copenhagen in 2007 by designer Kamilla Byriel Terkelsen. Known for its vibrant prints, feminine silhouettes, and playful personality, the brand has become one of the leading names on the Danish fashion scene. Collections span dresses, shirts, knitwear, jackets, and more.
Where can I buy Lollys Laundry in the UK?
Lollys Laundry is stocked at Kiti in Cardiff, where you can shop online at kiticymru.com or visit us in store on Pontcanna Street. We are an official UK stockist of the brand.
How does Lollys Laundry sizing work?
Lollys Laundry uses standard European sizing and the fit tends to be relaxed and true to size. Dresses and tops generally have a flowing, easy fit. If you are between sizes, sizing down is usually the better option for a cleaner line. Please get in touch if you would like specific sizing guidance.
What is the naming convention in Lollys Laundry product names?
Lollys Laundry products are typically named with a style name followed by "LL" — for example, Ryan LL Blazer or Pressley LL Blouse. The "LL" stands for Lollys Laundry and appears across most of the brand's pieces, making styles easy to identify and search for.
Is Lollys Laundry sustainable?
Lollys Laundry takes a considered approach to production. The brand works with SEDEX certified suppliers, uses natural fibres including organic cotton and ECOVERO viscose, and produces only to placed orders to avoid overproduction. Any excess from production is donated to aid organisations the brand works with closely.
What is Lollys Laundry best known for?
Lollys Laundry is best known for its vibrant prints, bohemian dresses, and quilted patchwork jackets, as well as its signature approach to mixing feminine and edgy elements — flowing fabrics alongside leather leggings, bold prints alongside soft knitwear. The brand is also recognised for its striped styles and floral shirts, which have become wardrobe staples for its loyal following.
