Orelia
Orelia is the Brighton jewellery brand that has been quietly building one of the most loyal followings in British accessories since 2008. Founded by Collette Flood with a clear and simple mission — to create jewellery that looks expensive, is genuinely high quality, and does not require a special occasion to justify buying — Orelia occupies a space that very few brands manage well: the gap between high street and designer. At Kiti we stock Orelia alongside Tilly Sveaas as part of the jewellery edit, giving our customers a jewellery offering that spans two distinct but complementary aesthetics: the bold, chunky demi-fine world of Tilly Sveaas and the more delicate, trend-led world of Orelia.
From gold earrings and chain necklaces through to layering bracelets and statement rings, Orelia gives you beautiful jewellery at a price that makes it genuinely wearable every day.
About Orelia
Orelia was founded in Brighton in 2008 by Collette Flood, who saw a clear gap in the market for jewellery that looked high-end, was made to a genuine standard of quality, and was priced accessibly enough to buy without needing a significant occasion to justify it. The brand began with a small collection of pieces designed in-house and has grown into one of the most recognisable names in British contemporary jewellery, stocked by John Lewis, Next, and independent boutiques across the country.
Every Orelia piece is designed in the brand's Brighton studio, drawing inspiration from travel, nature, vintage finds, and current trends. Pieces are plated in 18k gold or 925 sterling silver, with many styles featuring semi-precious stones, freshwater pearls, and Swarovski crystals. The brand also offers an elevated range of waterproof and tarnish-free pieces made from recycled sterling silver and recycled brass, built for everyday wear and designed to last significantly longer than standard plated jewellery.
Orelia's commitment to sustainability runs through both materials and packaging, with ongoing work to reduce environmental impact across every part of the business. The brand is also proudly female-led, with Collette Flood at the heart of all creative decisions. It has attracted some notable fans along the way: the Princess of Wales has been spotted wearing Orelia pieces on several occasions, which speaks to the brand's ability to produce jewellery that feels considered and quietly luxurious at any price point.
Orelia Earrings and Necklaces
Earrings are one of Orelia's strongest categories, spanning hoops, studs, drops, and charm styles across gold and silver finishes. The range is updated regularly with new capsule collections each month, which means there is always something new to discover. Necklaces cover the full spectrum from fine layering chains through to more substantial pendants and charm styles, all designed to be worn individually or stacked together.
If you are shopping for a gift, Orelia is an excellent starting point. The brand's packaging is carefully considered, and pieces are priced at a level that makes them genuinely thoughtful gifts without the commitment of fine jewellery. Browse the Orelia edit at Kiti alongside Tilly Sveaas for the full jewellery collection.
Frequently Asked Questions
What is Orelia?
Orelia is a Brighton-based British jewellery brand founded in 2008 by Collette Flood. Known for bridging the gap between high street and designer jewellery, the brand produces gold and silver-plated pieces including earrings, necklaces, bracelets, and rings, all designed in-house in Brighton. It is stocked at Kiti in Cardiff alongside Tilly Sveaas as part of the jewellery edit.
Where can I buy Orelia jewellery in the UK?
Orelia is stocked at Kiti in Cardiff, where you can shop online at kiticymru.com or visit us in store on Pontcanna Street. We are an official UK stockist of the brand.
What is Orelia jewellery made from?
Orelia pieces are plated in 18k gold or 925 sterling silver, with many styles featuring semi-precious stones, freshwater pearls, and Swarovski crystals. The brand also produces a premium range made from recycled sterling silver and recycled brass, which is waterproof and tarnish-free and designed for long-term everyday wear.
Is Orelia jewellery good quality?
Yes. Orelia was founded specifically to fill the gap between low-quality high-street accessories and expensive fine jewellery. Pieces are designed in-house in Brighton and made to a genuine quality standard, with plating and materials chosen for their durability and finish. The brand's elevated range uses recycled metals and is built for significantly longer wear than standard plated pieces.
Is Orelia jewellery sustainable?
Orelia is committed to reducing its environmental impact and is transparent about its sustainability journey. The brand's premium range uses certified recycled brass and recycled 18k gold plating, and all packaging is designed to be recyclable. Orelia continues to make changes across its business to improve its environmental credentials.
What is the difference between Orelia and Tilly Sveaas?
Both are independent British jewellery brands stocked at Kiti, but they occupy different positions. Tilly Sveaas is a demi-fine brand known for its chunky chains, T-bar pendants, and Fairmined certified materials, with a more minimal and directional aesthetic. Orelia is more trend-led and accessible in price, with a wider range of styles covering delicate layering pieces through to more statement earrings and necklaces. Together they give the Kiti jewellery edit genuine range.
