By Alona

By Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality.