By Alona
By Alona is the label of London based designer Alona Shelemy, and its fine jewellery roots show. Alona grew up surrounded by fine jewellery and trained at the Gemological Institute of America, so the details are properly considered: chunky rolo chains with cubic zirconia clasps, mariner links, wax-carved earrings and stackable rings.
Most pieces we stock are 18k gold plated brass or bronze, with sterling silver and silver tones in the mix, and they are made in the UK. We buy in small batches and never restock. Explore our full jewellery edit or try pieces on at our Pontcanna Street shop in Cardiff.
By Alona Jewellery at Kiti
By Alona sits right in the sweet spot for us: jewellery with the detail and finish of fine pieces, designed to be worn every day. The edit we carry covers necklaces, earrings, bracelets and rings, with several designs available in gold and silver tones so you can match your existing collection.
Alona Shelemy trained at the Gemological Institute of America, and that background shows in the way pieces are built: weighty chains, cubic zirconia set into clasps rather than tucked away, and organic shapes cast using the lost-wax method.
What By Alona Jewellery Is Made From
Materials vary by design, so here is what the pieces we stock are actually made of:
- 18k gold plated brass on most chains, earrings and rings
- 18k gold plated bronze on lost-wax cast pieces such as the Leona earrings and the gold Gaia ring
- Solid sterling silver for the silver Gaia ring
- A gold-filled chain on the gold Celestine necklace, and a sterling silver chain on the silver version
- Silver plated links on the silver Capri pieces
- Natural tiger's eye beads and smoky quartz on the Bernadette necklace, and a silk cord on the Sabine
The pieces we stock are made in the UK and arrive in a By Alona gift box with a velvet pouch, so they are ready to give.
By Alona Necklaces
The necklaces are the heart of the collection. The Scarlet is a chunky rolo chain finished with a cubic zirconia encrusted clasp, worn at 16.5 inches. The Capri is a mariner chain of interlocking oval links at 15 inches with a two inch extender, and the Celestine pairs a fine chain with a single cubic zirconia pendant at 18 inches. For colour, the Bernadette mixes tiger's eye beads with a smoky quartz pendant, and the Sabine hangs an oval cubic zirconia pendant on an adjustable silk cord.
Matching sets
Several necklaces have a matching bracelet. The Capri and Scarlet designs both come as a necklace and a bracelet, which makes an easy gift or a polished set for occasions.
By Alona Earrings
By Alona earrings lean sculptural. The Leona earrings are hand carved in wax, cast in bronze and plated in 18k gold, then hollowed at the back so they are light enough to wear all day. The Lolita earrings have a braided texture on a stud fastening and come in gold and silver tones.
Bracelets and Rings
The Cosima bracelet mixes oval links with a rope-textured curb chain and closes with a cubic zirconia carabiner, while the Scarlet and Capri bracelets match their necklaces. For rings, the Gaia has an organic texture inspired by ancient Italian stone and comes in sterling silver or gold plated bronze. The Celestine ring is an open design set with a teardrop cubic zirconia, good for stacking.
Styling By Alona with Other Brands
By Alona chains make a strong base for layering. Add a T-bar pendant from Talis Chains, hang a letter charm from Coluri alongside, or let a pair of sunburst drops from Atelier18 take the lead while a Celestine pendant sits quietly underneath.
Caring for Your By Alona Pieces
- Remove plated pieces before showering, swimming or exercising
- Apply perfume and lotions before putting jewellery on
- Store each piece in its velvet pouch to protect the finish
- Polish sterling silver gently with a silver cloth if it dulls
Come and see the collection at our Pontcanna Street boutique in Cardiff. Everything is bought in small batches and never restocked, so once it has gone, it has gone.
Frequently Asked Questions
Who is the designer behind By Alona?
By Alona was founded by London based designer Alona Shelemy, who grew up surrounded by fine jewellery and trained at the Gemological Institute of America before launching her label.
Is By Alona jewellery real gold?
Most By Alona pieces we stock are 18k gold plated brass or bronze rather than solid gold. The gold Celestine necklace uses a gold-filled chain, and the Gaia ring is also available in solid sterling silver.
Where is By Alona jewellery made?
The By Alona pieces we stock are made in the UK and come in a By Alona gift box with a velvet pouch.
What sizes do By Alona rings come in?
The Gaia ring comes in By Alona medium, which is a UK O, and By Alona large, which is a UK Q. The Celestine ring is an open design.
Does By Alona jewellery tarnish?
Plated jewellery lasts best when it is kept away from water, perfume and lotions and stored in its pouch. Sterling silver can dull over time and polishes back with a soft silver cloth.
Where can I buy By Alona jewellery in the UK?
We stock By Alona at Kiti, our boutique on Pontcanna Street in Cardiff, and online. Pieces are bought in small batches and are not restocked once sold.
