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Contemporary Womenswear, Curated

The Kiti clothing edit is built around a single principle: every piece should earn its place. We are an independent boutique, not a department store, which means we carry fewer brands and fewer styles, chosen more carefully. Every label we stock has been selected because it offers something the others do not, whether that is construction quality, a distinct aesthetic, or a design philosophy worth standing behind.

The range covers the full wardrobe. In dresses you will find vintage-inspired printed silks, Parisian wrap styles, bold occasion pieces, and relaxed everyday lengths. In denim, the focus is on premium construction and considered washes from labels at the serious end of the contemporary market. Knitwear spans iconic slogan jumpers and 100% merino styles through to elevated basics and active-adjacent layering pieces. Outerwear runs from quilted statement jackets and puffer coats through to tailored options designed to work across seasons. Tops, shirts, and blouses round out the edit with the kind of pieces that form the working backbone of most wardrobes: soft, well-cut, and in fabrics that justify the price.

If you are looking for a specific type of clothing, the quickest routes are via dresses, jeans and denim, knitwear, coats and jackets, tops and shirts, skirts, trousers, and sweatshirts.

How We Choose What to Stock

Kiti is not a buying machine. We carry a deliberate number of brands, chosen because they complement each other and collectively represent a point of view rather than a catalogue. When we add a new label it is because it fills a gap in the edit in a way that nothing else we carry does. The result is a collection that feels coherent and considered rather than comprehensive and overwhelming.

If you would like to know more about the brands behind the clothing we carry, the designers directory is the place to start. And if you would like help navigating the edit, finding a specific piece, or putting something together for a particular occasion, please come and see us in store on Pontcanna Street or get in touch directly. That is what we are here for.

Frequently Asked Questions

What types of clothing does Kiti stock?

Kiti stocks a curated edit of contemporary womenswear covering dresses, jeans and denim, knitwear, coats and jackets, tops and shirts, skirts, trousers, and sweatshirts. The full range is available in store and online.

Where is Kiti based?

Kiti is an independent womenswear boutique based on Pontcanna Street in Cardiff, Wales. We sell both in store and online, with free delivery on orders over £140 across the UK.

Is Kiti an independent boutique?

Yes. Kiti is a fiercely independent, award-winning boutique founded by Gwenno in 2015. We are not part of any retail group or chain. Every brand we stock and every buying decision we make is our own, which is why the edit feels the way it does.

Do you offer free delivery?

Yes. We offer free delivery on all UK orders over £140. Orders can be returned if the fit or style is not right. For full delivery and returns information please visit our help page.

Can I visit Kiti in store?

Absolutely. Our store on Pontcanna Street in Cardiff is open throughout the week. The in-store experience is central to what Kiti is about: personal service, the chance to try things on, and real styling advice from people who know the edit well. We would love to see you.

How do I find a specific brand at Kiti?

The easiest way is via our designers directory, which lists every brand we currently stock with links through to each collection. You can also use the search bar at the top of the page to find a specific brand or style directly.