Varley
Varley is one of the most sought-after activewear and lifestyle brands in the UK, and Kiti is proud to stock it. Founded by Lara and Ben Mead, Varley bridges the gap between performance and everyday dressing — producing pieces that work as hard in the studio as they do on the school run, in a coffee shop, or at the weekend. Clean lines, considered fabrics, and a quiet confidence define everything the brand makes.
At Kiti we stock a curated selection of Varley's most wearable pieces — from their signature leggings and sweatshirts through to knitwear and layering essentials. If you want activewear that does not look like activewear, Varley is the edit you have been looking for.
About Varley
Varley was founded in 2014 by husband-and-wife duo Lara and Ben Mead, who met while training for the London Marathon. Their shared passion for movement, style, and quality sparked a simple idea: build a brand that reflected the way modern women actually live. What began as a company of two has grown into an international, family-run business with offices in London, Los Angeles, and New York, and over 1,000 points of sale worldwide.
The brand is headquartered in London but draws equally from its Californian roots. The result is a distinctive aesthetic that blends European sophistication with West Coast ease — muted tones, softly sculpted silhouettes, and fabrics engineered to move and breathe without sacrificing how they look. Varley pieces are made for women who want their wardrobe to work across every part of their day, from yoga and pilates through to lunch, work, and everything in between.
What sets Varley apart from the crowded activewear market is its refusal to separate performance from style. The brand's technical fabrics — including its signature DoubleSoft material — offer genuine comfort and functionality, while the design language remains clean, minimal, and thoroughly wearable off the mat. It is activewear that does not announce itself as activewear, which is exactly why it has built such a loyal following among women who prioritise both.
Varley at Kiti
Kiti stocks Varley because it fits the way our customers dress: versatile, considered, and built for real life rather than a single occasion. The range sits naturally alongside the contemporary designer clothing we carry — it is the piece you reach for on the days when you want to feel put-together without the effort. We have selected pieces that reflect the core of what Varley does best, from its foundational leggings and base layers through to sweatshirts, knitwear, and outerwear that move from active to everyday without missing a beat.
If you are in Cardiff, you are very welcome to come and try Varley in store on Pontcanna Street, where we can help you find the right fit and style for you. For guidance on sizing or to find out what is currently in stock, please do not hesitate to get in touch.
Frequently Asked Questions
What is Varley?
Varley is a contemporary British activewear and lifestyle brand founded in 2014 by Lara and Ben Mead. Headquartered in London with offices in Los Angeles and New York, the brand produces clothing designed to transition from workouts to everyday wear. It is known for its clean aesthetic, technical fabrics, and minimalist colour palettes.
Where can I buy Varley in the UK?
Varley is available through the brand's own website and a range of UK stockists including Kiti in Cardiff. At Kiti you can shop a curated selection online at kiticymru.com or visit us in store on Pontcanna Street, Cardiff.
How does Varley sizing work?
Varley generally fits true to size. For leggings and base layers, the brand recommends sizing down if you are between sizes, as the fabrics are soft and stretchy rather than compressive. For sweatshirts and knitwear, the fit tends to be relaxed and true to size. If you are unsure, please get in touch and we will help you find the right size.
Is Varley good for yoga and pilates?
Yes — Varley's leggings, bras, and base layers are particularly well suited to low and medium impact activities such as yoga, pilates, barre, and spin. The fabrics are soft, squat-proof, and designed for ease of movement. The brand's aesthetic also makes the pieces ideal for wearing before and after class without needing to change.
What is Varley DoubleSoft?
DoubleSoft is one of Varley's signature fabric technologies — a double-knit construction that creates an exceptionally soft, smooth feel against the skin. It is used across a range of Varley's leggings, shorts, and base layers, and is particularly popular for its comfort during both workouts and everyday wear.
Can Varley be worn as everyday clothing?
Absolutely — and this is central to the Varley appeal. The brand is designed specifically for the transition between active and everyday life. Varley sweatshirts, knitwear, and outerwear in particular look at home outside the gym, and the brand's neutral colour palettes make pieces easy to style with existing wardrobe staples.
