GANNI is a Danish brand based in Copenhagen. It was founded in 2000 and has been led since 2009 by husband-and-wife team Ditte and Nicolaj Reffstrup.

What sets GANNI apart from other Scandinavian brands?

GANNI has built its reputation on print and personality rather than the pared-back minimalism most Scandi brands lean into. Leopard-spot denim, painterly florals and slogan t-shirts sit alongside cleaner basics, giving the brand a recognisable handwriting that reads as playful rather than serious.

Is GANNI sustainable?

GANNI is a certified B Corp, has phased out virgin leather and publishes an annual responsibility report. The Fabrics of the Future programme is steadily replacing virgin synthetics with lower-impact alternatives. The brand is open about the work still to do, and the targets are public.

What is GANNI best known for?

GANNI's leopard-spot denim has become a generational signature, alongside washed straight-leg jeans, the Bou bag and printed seasonal dresses. The slogan and graphic t-shirts are also recognisable, often selling through quickly when they land.

How does GANNI sizing run?

GANNI generally runs true to size. Clothing uses European sizing (EU 36 is UK 8, EU 38 is UK 10, EU 40 is UK 12) and denim is sized at the waist in inches. If you are between sizes on a more structured piece, sizing up usually feels better.

Does Kiti restock GANNI styles?

We buy GANNI in small batches each season and do not restock individual styles. Once a piece sells out, it is gone. The edit refreshes through the season as new arrivals land.

GANNI Dresses, Bags and Jeans | UK Stockist

Where GANNI comes from

GANNI started life in Copenhagen in 2000 as a small cashmere brand and grew, slowly and then suddenly, into one of the most recognisable names in contemporary womenswear. Ditte and Nicolaj Reffstrup took over in 2009 and reshaped the label around a simple idea: clothes that feel like the woman wearing them rather than the other way round. The brand is B Corp certified, has phased out virgin leather and publishes its supplier list each year as part of an annual responsibility report.

The denim

If you know GANNI, the leopard jeans are probably what got you in the door. The leopard-spot denim has become a generational signature, sitting alongside washed straight-legs, high-rise styles and the occasional flare. The fits are honest about themselves: they hold their shape, they age well, they read as confident rather than effortful. Sized in inches at the waist, they tend to run true.

Dresses, blouses and the everyday tee

The seasonal dresses and blouses are where Ditte's love of pattern and colour really shows. Smock shapes, ruffled collars, big painterly florals, all balanced with cleaner cotton tees and ribbed knit tanks for days when you would rather just throw something on. The t-shirts in particular are worth noting: a slogan or a print you will actually want to wear, and they hold up to a wash.

Bags worth keeping

GANNI's accessories quietly punch above their weight. The Bou bag, with its rounded silhouette and structured top handle, has earned cult status over the past few seasons. Beyond the Bou, look for the small leather goods, the woven tote shapes and the seasonal bucket hats, all of which arrive in colours and prints that change with each collection.

How GANNI fits

Most GANNI clothing uses European sizing: EU 34 is UK 6, EU 36 is UK 8, EU 38 is UK 10, EU 40 is UK 12, EU 42 is UK 14. Denim is sized at the waist in inches. As a general rule the brand runs true to size, with a slightly relaxed shoulder on outerwear and a more fitted cut through the bodice on dresses. If you are between sizes on a structured piece, sizing up usually feels better.

At Kiti

We buy GANNI in small runs each season, and once a piece sells out it does not come back. The edit you see today will be different in a month. Free UK delivery on orders over £140, and free in-store collection at our Cardiff shop.

Also worth a look: Anine Bing, Stella Nova, Lollys Laundry and MOS MOSH for more Scandi labels, or AGOLDE and Citizens of Humanity if it is the denim that brought you here.