Damson Madder
Damson Madder is one of Britain's most exciting independent womenswear labels - a brand built on the principle that fashion can be bold, joyful, and responsible all at once. Founded in London in 2020 by Emma Hill, the brand has grown rapidly through a combination of exceptional design, genuine sustainability credentials, and the kind of personality-led aesthetic that makes its pieces instantly recognisable. At Kiti we stock Damson Madder because it sits at the intersection of everything we look for in a brand: considered production, distinctive design, and clothes that make you want to get dressed.
From the puff-sleeve dresses and quilted coats that have built the brand's following, to the trousers, scarves, and bags that complete the picture - this is a label worth knowing.
About Damson Madder
Damson Madder was founded in the spring of 2020 by Emma Hill, a fashion industry veteran who had grown disillusioned by the pace and practices of the broader industry and set out to build something more considered. Working from a studio in Camden, North London — where the brand was born and is still based — Emma and her small, female-led team began experimenting with organic fabrics and natural dyes. Two of their early favourite colourways gave the brand its name: Damson, a rich plum, and Madder, a flowering plant historically used as a natural source of red dye.
The brand's collections are developed 12 to 18 months in advance and produced in small batches, with a focus on quality, fit, and long-term supplier relationships. Over 90% of the cotton used is organic, 100% of products are OEKO-TEX certified, and materials include GOTS certified organic cotton, recycled polyester, LENZING pulp fibres, and selvedge deadstock denim. The brand holds certifications from the Textile Exchange, the Global Recycled Standard, and GOTS. These are not marketing claims — they are published and verified.
What sets Damson Madder apart is that the sustainability commitment does not come at the expense of design energy. This is not minimalist, beige, quiet-luxury dressing. It is bold prints, puff sleeves, oversized collars, quilted textures, statement bows, and expressive colour — clothing with an unmistakable point of view that has attracted a following spanning Ella Emhoff, Jemima Kirke, and Anya Taylor-Joy.
Damson Madder Coats and Outerwear
Outerwear is one of the brand's strongest categories. The Damson Madder trench and puffer coats have built a loyal following for their combination of distinctive silhouettes and responsible production — quilted textures, playful proportions, and the kind of design detail that makes a coat feel like a statement rather than a utility. The brand's approach to outerwear mirrors its approach to everything: longer lasting, fewer pieces, made better.
Damson Madder at Kiti
We stock Damson Madder because it represents the independent, design-led approach to womenswear that Kiti has always been built around — and because our customers respond to it. These are clothes with personality, made with care, at a price point that makes them genuinely wearable rather than aspirational. If you would like to know what is currently in stock or want guidance on sizing, please get in touch or come and see us in store on Pontcanna Street in Cardiff.
Frequently Asked Questions
What is Damson Madder?
Damson Madder is a British womenswear brand founded in London in 2020 by Emma Hill. It is known for its bold, personality-led designs — puff sleeves, oversized collars, quilted coats, statement prints — combined with genuine sustainability credentials including organic cotton, small-batch production, and OEKO-TEX certification. The brand is based in Camden, North London.
Where can I buy Damson Madder in the UK?
Damson Madder is stocked at Kiti in Cardiff, where you can shop online at kiticymru.com or visit us in store on Pontcanna Street. We are an official UK stockist of the brand.
Is Damson Madder sustainable?
Yes — sustainability is central to how Damson Madder operates. Over 90% of cotton used is organic, all products are OEKO-TEX certified, and the brand holds certifications from the Textile Exchange and Global Recycled Standard. Collections are produced in small batches over a 12 to 18 month development period, with transparent supply chains and a commitment to reducing environmental impact built into every part of the process.
How does Damson Madder sizing work?
Damson Madder uses standard UK sizing and the fit tends to be relaxed and generous. Many pieces are designed with volume — puff sleeves, full skirts, oversized silhouettes — so the garment measurements rather than the size label are often the best guide. If you are unsure about a specific piece, please get in touch and we will help.
What is Damson Madder known for?
Damson Madder is best known for its outerwear — particularly its quilted coats, trench coats, and puffer jackets — and for its dresses with expressive detailing such as puff sleeves, oversized collars, and bold prints. The brand's scarves and bags have also built a strong following. It is consistently associated with playful, joyful dressing that takes sustainability seriously.
Who founded Damson Madder?
Damson Madder was founded in 2020 by Emma Hill, a fashion industry veteran who left the mainstream industry to build a more considered, responsible brand. She leads a small, female-led team from the brand's studio in Camden, North London.
