Alohas
Alohas is the Barcelona-based footwear label that has built a devoted following for its beautifully designed shoes, its commitment to sustainable production, and its distinctive on-demand model that produces only what customers actually want. At Kiti we stock a curated selection of Alohas styles — from the cult TB.490 trainer to ballet flats, sandals, and boots — chosen for the same reasons we choose everything we carry: quality, considered design, and a brand with a genuine point of view.
If you have been looking for shoes you can feel good about buying and feel even better about wearing, Alohas is the place to start.
About Alohas
Alohas was founded in 2015 by Alejandro Porras, with the original inspiration coming from the reaction his Avarcas — a traditional Menorcan sandal — received from locals in Hawaii. What began as a spin on the espadrille has grown into a comprehensive footwear label with its headquarters and creative team in Barcelona, producing trainers, ballet flats, loafers, sandals, boots, and heels across seasonal collections.
The brand is designed entirely in Barcelona and produced in partnership with skilled artisans, primarily in Spain and Portugal, with additional production capacity developed to meet growing global demand. Every piece is made to a consistent quality standard, and the brand's creative direction — rooted in Mediterranean sensibility, clean silhouettes, and an eye for colour — remains unchanged regardless of where individual styles are made.
What makes Alohas genuinely distinctive is its on-demand production model. Rather than manufacturing large quantities of each style in advance, the brand uses a pre-order system to gauge demand before committing to production. This means less overproduction, less waste, and a more considered approach to how fashion is made. Styles launched on demand are offered at a 30% discount as an incentive for early ordering, with the discount reducing as production begins and stock becomes available. It is one of the more honest and transparent approaches to sustainability in the footwear industry.
The Alohas Range
The TB.490 trainer is probably the shoe most associated with the brand at this moment — a low-top sneaker in suede and leather with a gummy sole that sits somewhere between a Samba and something more refined. It comes in an extensive range of colours and finishes, and has attracted a following among people who want a trainer with a design point of view rather than a sports heritage. It tends to run slightly large, so checking the size guide before ordering is worthwhile.
Beyond the TB.490, the Alohas range includes the Rosalind ballet flat — a wardrobe staple done in a range of leathers and textures — alongside a strong selection of sandals, loafers, mules, heels, and boots. The collection has an inherent ease to it: these are shoes that work across a wide range of outfits and occasions without demanding attention, which is a harder thing to achieve than it sounds.
Alohas at Kiti
Alohas fits naturally into the Kiti edit because it shares the same approach to what a product should be: considered design, honest production, and something that earns its place in your wardrobe rather than filling it temporarily. We stock a selected range of styles in store and online, with new pieces arriving regularly.
If you would like advice on sizing, want to know which styles are currently available, or would like to see any pieces in person before buying, please come and visit us on Pontcanna Street in Cardiff or get in touch. We are always happy to help you find the right pair.
Frequently Asked Questions
What is Alohas?
Alohas is a Spanish footwear and lifestyle brand founded in 2015, designed in Barcelona and known for its on-demand production model, sustainable approach to manufacturing, and collections that span trainers, ballet flats, sandals, loafers, boots, and heels. The brand has built a strong following for combining considered design with genuine sustainability credentials.
Where can I buy Alohas in the UK?
Alohas is stocked at Kiti in Cardiff, where you can shop a curated selection online at kiticymru.com or visit us in store on Pontcanna Street. We are an official UK stockist of the brand.
How does Alohas sizing work?
Alohas uses European sizing. As a general guide, their shoes tend to run true to European size, though the TB.490 trainer is known to run slightly large — if you are between sizes on that style, sizing down is often recommended. Ballet flats such as the Rosalind tend to fit true to size. Each product on the Alohas site carries a specific size guide, which is the most reliable reference point. If you are unsure, please get in touch and we will advise you.
What is the Alohas on-demand model?
Alohas uses an on-demand pre-order system for new styles, meaning production only begins once enough orders have been placed. This reduces overproduction and waste — one of the more significant environmental problems in the fashion industry. On-demand styles are launched at a 30% discount to encourage early ordering, with the discount reducing as production gets underway. In-stock styles ship within 24 to 48 hours.
What is the Alohas TB.490?
The TB.490 is Alohas' most popular trainer style — a low-top sneaker in suede and leather with a distinctive gummy sole, available in a wide range of colours and finishes. It has become one of the brand's signature pieces and is widely regarded as one of the best designed trainers at its price point. It tends to run slightly large, so checking the specific size guide before ordering is recommended.
Are Alohas shoes sustainable?
Sustainability is central to how Alohas operates. The brand's on-demand model significantly reduces overproduction, its design and primary production is based in Spain, and it works with artisan producers who meet its quality and ethical standards. Alohas is transparent about its production practices and continues to develop more sustainable materials as part of its ongoing work.
