It was in the 1950’s that Herman decided to change the direction of the company and started to focus on fashionable women footwear. The stiletto came to play an important role in securing the company’s position on the Danish market during the 1960’s, as Gardenia Copenhagen were among the first players to introduce high heels and pointy toes in Denmark.
By focusing on consistency and remaining faithful towards its roots – Gardenia Copenhagen managed to establish itself as one of the most successful shoe brands on the market.
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