By Malina was founded in 2010 by Malin Ek Andren and ever since the brand has stayed true to its original vision: sophisticated femininity, a passion for detail and a love of colour and print. By Malina has always been the go-to brand for women who love irresistible patterns and timeless silhouettes. Developing each season to a wider range of clothing, starting as the obvious brand to visit after RSVPing to the late summer weddings to get that perfect wedding guest dress. Today By Malina is so much more than just saying yes to the dress brand, offering everything from loungewear, casual workwear, resort wear, upscale outerwear to outside-the-gym-friendly workout clothes.
After spending years all around the globe and working with sourcing fabrics and getting inspired, Malin felt that it was time to give Scandinavia some colour. In 2010 Malin started By Malina, today By Malina is known for the use of bright colours and patterns, that contributes to making the designs and pieces stand out most amazingly. These designs and patterns breathe the colourful and energetic world that is embodied in By Malina.